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07.07.07

10 Year anniversary

A decade of
liquorice

This is the story of the world’s smallest liquorice factory and how one man’s desire to make the whole world fall in love with liquorice.

 

Introducing

The anniversary collection

The recipe for our two 10 year anniversary editions are based on the original batch of liquorice Johan Bülow cooked when he opened his first shop on 7 July 2007. A decade of perfecting later, it is now made exclusively with organic ingredients. This is the original taste of Lakrids by Johan Bülow – a flavour often imitated but never equalled.

10 years

Organic Liquorice
Stick

25 gr

 

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10 years

Organic Choc Coated
Liquorice

250 gr

 

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Introducing

The anniversary collection

Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into liquorice – a Scandinavian favorite that he felt was underappreciated and deserved to be taken seriously.

He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.

 

First Product

On 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke. The idea was to cook the liquorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.

 

Svaneke

 

First factory setup

Johan bought a liquorice machine and installed it in his newly rented factory in Taastrup, scaling production, to meet demand.

This is where liquorice NO.1, NO.2, NO.3 and NO.4 were born.

No. 1

Sweet Liquorice

170 gr

 

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No. 2

Salty liquorice

170 gr

 

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No. 3

Red liquorice

170 gr

 

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No. 4

Habanero Chili Liquorice

170 gr

 

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Ingredients

No secrets here

 

First chocolate coated liquorice

Together with production manager Tage, Johan developed the idea to coat the liquorice with chocolate. They were told that it couldn’t be done, but the popular product,

Liquorice A soon saw the light of day.

A

Choc Coated Liquorice

150 gr

 

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B

Passion Choc coated liquorice

150 gr

 

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C

Dark & Coffee Choc coated liquorice

150 gr

 

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D

Salt & Caramelchoc Coated Liquorice

150 gr

 

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People

ready to be held accountable

 

10 years
AND we’re still just beginning

We might be celebrating our 10 year anniversary, but we are just getting started. Our vision is to spread the love for liquorice around the globe. Not only the sweet kind, not only the salty one, but the whole spectrum of flavours that can be achieved when using liquorice as a spice.

07.07.17

10 year
anniversary

Purely organic and purely addictive